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Value Proposition Framework
MODULE OVERVIEW
READ FIRST: Module Roadmap
SECTION I (40 mins):
OVERVIEW: Value Proposition (1:19)
MASTERCLASS: Value Proposition (3:50)
READING: Ideate On Your Solution
REFLECTION: Why Is This Valuable To You?
SECTION II (60 mins):
CHALLENGE: Startup Loop - Pain Point to Value Proposition
PRACTICE EXERCISE: Brand New Eyes
REFLECTION: Landscape Of Your Product
SECTION III (95 mins):
CHALLENGE: Competitive Analysis
MASTERCLASS: Positioning Statement (3:51)
READING: Find Product-Market Fit
ACTIVITY: Why Is This Valuable?
SECTION IV (70 mins):
CHALLENGE: Simulator - Brainstorm MVP: Restate Problem and Customers
CHALLENGE: Startup Loop - Assumptions
SECTION V (50 mins):
MASTERCLASS: Pass/Fail Metrics (2:57)
READING: Get Your Ideas Out There
PRACTICE EXERCISE: Strengthening Your Value Proposition
SECTION VI (90 mins):
CHALLENGE: Conduct Value Propositions Interviews
QUIZ - Does It All Make Sense?
ADDITIONAL FACILITATOR RESOURCES
QØ Module 4: Session Plan - Brainstorm Ideas
QØ Module 4: Session Plan - Find The Right Fit
QØ Module 4: Assessment - Hypothesis Testing
PRACTICE EXERCISE: Brand New Eyes
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