Too often, aspiring entrepreneurs start out thinking of solutions — specific products and services they want to produce — without ever considering what problem they are solving or who they are solving it for. Unfortunately for them, if there isn’t a problem, there often isn’t much market for a solution.

It's important not only to define the problem first — but to validate the problem with other people, your potential customers.

What Does This Mean?

Validation at this stage means doing research to confirm that your problem actually exists — and not just in your own mind. It means finding other people who are experiencing the same problem and who would pay for an improved solution. We also call this process Customer Discovery and Hypothesis Testing. The first step here is to work on developing the right questions. After you develop your questions, we’ll turn to identifying (and finding) your potential customers, so you can interview them and get answers. 

 

Course Curriculum

  MODULE OVERVIEW
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  SECTION I (90 mins):
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  SECTION II (100 mins)
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  SECTION III (105 mins):
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  SECTION IV (50 mins):
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  SECTION V (110 mins):
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  ADDITIONAL FACILITATOR RESOURCES
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LET'S GET STARTED!

$39

All-Access, One-Time Payment

Complete access to masterclasses, videos, real-world exercises and resources in QØ's "The Problem Validation Test" course for 90 days.