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The Problem Validation Test
MODULE OVERVIEW
READ FIRST: Module Roadmap
SECTION I (90 mins):
OVERVIEW: Customer Discovery (1:12)
MASTERCLASS: Finding Your Target Market (3:14)
CHALLENGE: Startup Loop - Identify Your 3 Markets
CHALLENGE: Research Articles
SECTION II (100 mins)
MASTERCLASS: Customer Personas (3:56)
REFLECTION: What Kind of Customer Are You?
ACTIVITY: Who Are Your Customers?
CHALLENGE: Startup Loop - Developing Main User Personas
CHALLENGE: Customer Discovery Blog
SECTION III (105 mins):
REFLECTION: How Do You Relate To Your Customer?
MASTERCLASS: Problem Presentation (3:18)
ACTIVITY: Okay, Now Who Actually Are Your Customers?
CHALLENGE: Build User Personas
SECTION IV (50 mins):
REFLECTION: Keeping an Open Mind
CHALLENGE: Simulator - Size Market + Choosing Test Persona
SECTION V (110 mins):
MASTERCLASS: Interviewing 101 (6:37)
READING: Interviewing & Data Collection
CHALLENGE: Create Interview Plan
CHALLENGE: Value Proposition Hypothesis
READING: New (and Improved) Customer Profile
ADDITIONAL FACILITATOR RESOURCES
QØ Module 3: Session Plan - Who Is Your User?
QØ Module 3: Deck - Who Is Your User?
QØ Module 3: Session Plan - Talking To People
QØ Module 3: Deck - Talking To People
QØ Module 3: Session Plan - Creating a Customer Persona
QØ Module 3: Deck - Creating a Customer Persona
QØ Module 3: Assessment - Customer Profile
OVERVIEW: Customer Discovery
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